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Great Social Media Marketing or TMI?
by Crystal deGoede* Original Images Courtesy of HBO and Diesel If done correctly, social media marketing (SMM) can really take your organization to the next level. With SMM, the unique and innovative...
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Why It Pays to be the Influencer for Sales and Retention Efforts
by Emily Mouyeos* Influence marketing is beginning to showcase itself as an effective tool in social media strategies. Companies such as Starbucks and Virgin America have partnered with Klout , a...
View ArticleEven Santa Can Use Some Good PR and Marketing
At the PRSA 2010 International Conference opening reception, Eric Schwartzman introduced me to Santa’s PR guy, Maj. Brian Martin, deputy chief of staff for communications at NORAD and USNORTHCOM. Ok,...
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A Listening Exercise – Gaining Information and Encouraging Action from Your...
Flickr Image: Sebastian Fritzon Valerie Simon Listening, as I define it, is not a passive exercise. Listening is not a matter of simply hearing words. Listening requires a concentrated method of...
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5 Tips for Enhancing Your Link Building and SEO Strategy
December 2011 Links come from many different sources and in many different sizes. Whether industry resources, your company or client’s news release, or shortened URLs shared throughout your online...
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3 Measurement Gaps in Content Marketing – and How to Fill Them
flickr user Pawel Loj under CC BY license When 90 percent of surveyed marketers say they’re uncertain that their key metrics are effective in measuring business results, you know you’ve got a...
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